Nike's Controversial Week

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This re-vamp of Nike's marketing campaign "Just Do It." seems to be a great move for business.  Using Colin Kaepernick as the face of this new campaign will generate more sales for Nike in the long-run as well as now in the short-run.  Supporters were glad to see Nike taking the side of an activist that they support.  He has become the face of a movement and seeing a large company like Nike support him, validates him that much more.  However, this did not all go over well with everyone.  People who disagreed with the actions that Colin Kaepernick took when he was in the NFL were very against this move.  Some even going as far as to burn their own Nike products that they bought with their own money.  After this new campaign, Nike's sales online increased a whopping 31%.  Initially the stock price did take a 3% hit, but now has made up for that 3% and has risen even more.  In conclusion, I think this was a well calculated risk that Nike took and it is proving to be a "home run" for the company. 

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