Customer Experience

REI is a leading retailer for outdoor goods.  And for good reason.  They place a lot of emphasis on customer experience, which keeps the customers coming back after each good shopping trip they have at the store.  In addition to the competitive prices that they offer they provide many other benefits to shop at their stores.  Should you need to return a product for any reason, they are known for having an amazing return policy.  These returned items go towards another benefit they provide to REI store members - REI Garage Sales.  They take lightly used or open box products and sell them at store "garage sales" for discounted prices to their members.  Shoppers can really get good deals this way.  Shopping at the store is also just plain fun.  The people working there are always very knowledgeable and happy to be there to help and inform you.  In addition to that you can just sign a waiver and get climbing at some stores with their indoor rock climbing wall.  I have many good memories on that thing.  This made it one of my favorite stores when I was younger and thus making my family go there often.  This is what customer experience is all about. 


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